Productdesign
thathelps
companiesmovefaster.

AI-driven product design for startups and growing companies —
helping build the right products, with greater clarity and speed.

Selected work

Retail

B2B

H&M

Unified a fragmented global checkout across web, app, and mobile web — aligning three separate flows into one coherent experience without breaking conversion.

H&M

Gaming

B2C

King

Redesigned a high-revenue feature in Candy Crush Soda — improving engagement across a game played by millions every day.

King

Banking

B2BB2C

Handelsbanken

Redesigning payments for one of Scandinavia's biggest banks

Handelsbanken

Fintech

B2C

Qapital

Redesigned onboarding for a 10 million-user fintech — reversing a conversion decline through narrative, personalisation, and progress mechanics.

Qapital

Streaming

B2C

Viaplay

Designed a new sport content product for 12 million users — bridging short-form video and long-format consumption in a single coherent experience.

Viaplay

Streaming

B2C

Telia Play

Redesigned the discovery and content experience for Telia's streaming platform — improving findability and increasing engagement across a multi-million subscriber base.

Telia Play

What we do

End-to-end design leadership — from strategy to shipped product.

01AI-accelerated DeliveryNot just a Claude Prompt*

02Product Strategy

03UX Design

04UI & Design Systems

05Rapid Prototyping

06Embedded Design Leadership

Let's work together

filip@humade.com

Productdesignthathelpscompaniesmovefaster.

Selected work

H&M

King

Handelsbanken

Qapital

Viaplay

Telia Play

What we do

Productdesign
thathelps
companiesmovefaster.