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King
King

King · 2021

ReversingDecliningEngagementina200MillionPlayerGame

Candy Crush Soda Saga has 200 million daily players. I was embedded in a product crew to rebuild the core loop of Mr. Toffee's Fair — a high-revenue team feature showing a sustained engagement decline.

Role

Senior UX Designer

Timeline

2021

Platform

Gaming

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Candy Crush Soda — Mr. Toffee's Fair